3rd Ritual
Deeply grounded in the belief that rituals have the ability to inspire sacred experiences, Jenn Tardif launched 3rd Ritual after years spent teaching yoga, leading workshops, and creating custom aromatherapy blends for friends and family. Jenn first formulated her soothing botanical body lotion, Moon, in her kitchen, and the brand was born as she was pregnant with her first child. As a wellness company dedicated to merging modern techniques with ancient philosophies, 3rd Ritual strives to make everyday life more meaningful and connected.
Agent Nateur
When Jena Covello moved away from a traditional American diet and began to connect with her mind, body, and soul, she found healing in the face of endometriosis, adenomyosis, and thyroid symptoms. Throughout this journey, she learned that the ingredients you put on your skin matter. Founding Agent Nateur on the belief that all skincare should be made with clean, quality ingredients, Jena created a line that sources ingredients clinically tested and backed by science for formulas that are good for you and your skin.
Austin and Kat
Austin and Kat started as a kitchen experiment when founder Kat Donatello wanted to find a way to help her dog Brady cope with the symptoms of old age. Now, the brand has a line of functional and nutritious dog biscuits and remedies made with simple, locally-sourced, all-natural ingredients. Each product is third-party tested for safety, purity, and peace of mind.
Beboe Therapies
Named after co-founder Scott Campbell’s grandmother, who bravely cared for his mother during her battle with cancer, Beboe Therapies brings plant-expertise and quality standards to the world of skincare. The brand’s synergistic formulas include active botanicals, and work to nourish and brighten all skin types. With hints of lavender and copaiba oil, Beboe Therapies face serum and masks are a gentle, calming way to care for your skin.
Biocol Labs
Founded in 1977 in Lisbon, Biocol Labs set out to create health essentials with mineral- and plant-based science. Family-owned and operated, each supplement is free from chemicals and created by combining high-quality superfoods and plant extracts with minerals for high-powered solutions.
Bodha
Designed in Los Angeles by Emily and Fred L’Ami, Bodha harnesses the power of therapeutic scent in thoughtful objects for intentional living. From smokeless incense to oil diffusers and eye pillows, each object is built to help you come back to yourself.
Boy Smells
Created by partners Matthew Herman and David Kien, Boy Smells began when the two started experimenting with candle-making in their Los Angeles kitchen. With a collective history in fashion, the two worked putting together non-traditional scent pairings for candles that simultaneously embrace masculinity and femininity. Each candle is developed and mixed in the couple’s home in LA, as well as hand-poured and hand-labeled so you can burn expectations and release clear intentions.
Cannuka
When Michael Bumgarner discovered that inflammation is a root cause for a lot of skin issues, he started looking for a solution, and founded Cannuka. Harnessing the power of Manuka honey, a form of honey unique to New Zealand, Bumgarner created a line of skin therapy that works to heal and calm the skin. Packed with the healing benefits of tea tree oil, Manuka is an antibacterial, and helps balance the skin's pH. Cannuka formulas are simple and natural, with active ingredients like grapefruit essential oil, vitamin E, and coconut oil.
Corpus Naturals
Inspired by the desire to create a natural deodorant that didn’t require a sacrifice in quality, skincare expert J.P Mastey founded Corpus Naturals. With every aspect of production occurring in the US using renewable energy, the California-based brand is dedicated to transparency at all stages, while providing a safer alternative to traditional deodorant (where parabens and aluminum are often present). Made entirely with plant and mineral-based ingredients, Corpus Natural deodorants are vegan and free of synthetics.
Costa Brazil
Costa Brazil is an eco-beneficial beauty line created by Francisco Costa to capture the rich, natural essence of Brazil. At the core of Costa Brazil’s skincare rituals is an exclusive Jungle Complex, ingredients sustainably sourced from the Amazon rainforest and packed with antioxidants, minerals, and micronutrients to enhance skin’s glow. Beyond those beauty benefits, Costa Brazil works with local cooperatives and scientists to ensure production is good for the earth, too. Recycled, biodegradable materials and wild harvesting are used wherever possible.
Dr. Kerklaan Therapeutics
Dr. Kerklaan is a line of triple-tested, cruelty-free topical products for pain relief. Formulated to help those suffering with everything from conditions like fibromyalgia to PMS symptoms to sleeplessness, Dr. Kerklaan’s line is non-GMO, and free of parabens and sulfates.
Ellis Brooklyn
With 11 years and counting as the beauty columnist for the New York Times, Ellis Brooklyn founder Bee Shapiro has had endless products come across her desk. With a starting vision to create beautiful scent that was vegan, cruelty-free, and environmentally friendly, Bee aims to create a soothing, luxury experience with her products. Working with an FDA-certified farm, and using complementary essential oils and sophisticated packaging, Ellis Brooklyn is focused on quality from start to finish.
Flora + Bast
By delivering medical-grade results through simple and bioactive formulas, FLORA + BAST is committed to natural wellness as a lifestyle. With their hemp sourced, extracted, and compounded from Vermont, FLORA + BAST works directly with three family farms who utilize regenerative agriculture practices to ensure the well-being of people, plants, and animals.
Fur
Dedicated to create space for a more inclusive definition of beauty, Fur creates simple and effective products for everything from ingrown hairs to razor bumps. Made with essential oils, these products are designed to clear pores, soothe the skin, and soften hair.
Golde
Born in Brooklyn and founded by Trinity Mouzon Wofford and Issey Kobori, Golde creates superfood essentials for health and beauty. With the belief that superfoods should be accessible and approachable for everyone, the brand has a variety of fun, easy-to-use products such as their tumeric tonic blends. Carefully sourced and free of pesticides, each blend is a unique take on their original creamy coconut and spice formula that helps boost beauty, aid in muscle recovery, and improve overall gut health.
Gossamer
Gossamer looks at the world—travel, design, art, culture, and food—through a green lens. Through their bi-annual magazine and digital platform, they tell stories that channel the mindset of someone having their best high and make products specifically formulated to give you the best possible experience, whatever that may be.
Grown Alchemist
Founded by Jeremy and Keston Muijs, Australia-based Grown Alchemist combines an understanding of cellular renewal and nutrient metabolization for scientifically innovative skincare products. Enhanced with powerful botanicals and sleek packaging, these formulas work to repair skin while slowing the effects of aging.
Healist
Driven by the belief in the body’s innate capacity to heal itself, Healist combines science with nature to develop all-natural solutions to counter the depletion that modern life causes everyday.
Hellen
HELLEN is a collection of ritual-based modern healing products created by Hellen Yuan. After experiencing several losses in her life, Hellen found solace in methods of healing more closely related to her Taiwanese roots. She has since crafted several thoughtful bath brew recipes that address different areas of a person’s life. Hellen’s collection offers holistic healing at every touchpoint of your daily ritual.
Hello Goldie
With a line of infused essentials, Hello Goldie brings together hand-picked, high-quality ingredients that calm the body and center the mind.
Henne
American made and Swedish inspired, Henne creates luxury lip care with organic ingredients. Guided by modern and minimalistic ideals, these lip essentials add a splash of ecoluxury into the everyday.
Herbivore Botanicals
What started in Julia Wills and Alex Kummerow’s Seattle kitchen is now one of clean beauty’s most coveted lines. Bringing together natural ingredients, cold-pressed oils, and therapeutic-grade essential oils, Herbivore’s potent treatments are built to restore skin and promote a healthy, radiant glow. Made without synthetic ingredients, parabens, phthalates, chemicals, or fillers, the brand is dedicated to creating powerful all-natural formulas that are packaged with recyclable and reusable materials.
Heretic Parfum
Relying on the finest botanical ingredients, Heretic believes that nature is wildly provocative and powerfully therapeutic. By combining conventional perfumery with the healing properties of natural extracts, Heretic creates truly functional fragrances inspired by ancient traditions.
Hilma
We all know good things take time and, for Hilma, developing a line of science-backed natural remedies meant two years of careful research and thoughtful work. Formulated by a team of doctors with feedback from top scientists, these remedies target tension, immunity, and stomach upset with clinically-studied plant ingredients. Always Vegan, Non-GMO, Gluten-Free, and Soy-Free.
Hora
Samantha Czubiak spent countless hours among the skincare shelves trying (and failing) to find the right products, before deciding to create her own. Combining the ingredients she had discovered to be the most powerful, Hora (pronounced or-ah), works to hydrate, protect, and rejuvenate skin. Every product is made in the USA, and free of sulfates, phthalate, and parabens. With super ingredients like vitamin C, rosehip oil, and evening primrose, Hora Skin Care is a truly powerful addition to your daily routine.
Immunocologie
Creating skincare that is plant and mineral based, Immunocologie believes in nourishing the skin with ethically sourced, sustainable ingredients. For a balanced and radiant complexion, the line is free of artificial ingredients, parabens, phthalates, sulfates, mineral oil, formaldehyde, fragrance, and color.
Juna
In 2018, Jewel Zimmer and Taylor Lamb merged their expertise in culinary science and branding to develop Juna, the first premium, plant-powered, CBD line targeting concerns around mind, body, mood, and sleep. "We founded Juna because we were ultimately searching for natural, non-habit forming solutions that could replace pharmaceuticals and help us show up daily as the best version of ourselves. As two working mothers, we were constantly feeling overwhelmed with schedule and sensory overload. We hope Juna can help women everywhere find the relief and balance they seek."
Lagom Teas
Founded by three college friends, Lagom Teas draws from the Swedish word meaning “just enough” or “just right.” Hoping to help others find moments of bliss throughout the day, Lagom offers a line of infused teas for a life of simplicity and balance.
Lesse
Combining high-performance botanicals with sustainable practices, LESSE creates gentle formulas designed to transform your skin. Following a less is more philosophy, this refined edit of sustainably-sourced essentials is perfect for your everyday.
Linné
Crafted with all-natural botanicals formulated to care for your skin, LINNÉ sources ingredients globally to nourish and protect. Each product is made in small batches from native, wild-harvested, and organic plant and mineral ingredients. With a belief in keeping things simple, each product is designed for maximum efficacy and ease of use.
Maude
With the mission to make intimacy better for all, Maude is a modern sexual wellness company dedicated to making top-quality and simply formulated sex essentials.
Mineral
Mineral founder Matthew Miller was drawn to the power of plants after a Peruvian hiking trip took a painful turn, ending in an amoeba parasite that required him to fly back to the US. Grown organically in small batches in Colorado, Mineral’s products are 100% organic and free of pesticides and chemicals. The plant’s essential fats, proteins, and vitamins are preserved in the extraction process, allowing for products that absorb into the body efficiently for balance in both the body and mind.
Moon Juice
When raw, medicinal foods helped Amanda Chantal Bacon heal a hypothyroid condition, her entire outlook on food changed, eventually leading to Moon Juice. Launched in 2011, the Los Angeles-based brand is wholly devoted to helping those looking to supercharge their beauty and wellbeing. Bacon’s healing powders, dusts, and other wellness creations provide a wide range of benefits from enhancing the body’s ability to handle stress to increasing brain function. Harnessing the power of adaptogenic and herbal remedies, Moon Juice is a holistic, healing force.
natureofthings
Grounded in the belief that health is harmony, natureofthings is built on the ritual of caring for oneself daily. With plant-based formulas that are both healing and preventative, each product, like the Fortifying Magnesium Soak and the Restorative Floral Bath, is created with an emphasis on quality, transparency, and science-backed results. For a life beyond first use, packaging has been thoughtfully designed to support meaningful reimagination.
NOTO Botanics
NOTO is a natural, gender-fluid, multi-use cosmetic line that utilizes simple yet high performing organic ingredients. With a deep devotion to representation, sustainability, and activism through identity, NOTO encourages the exploration of the many layers of what self-expression and beauty can mean.
Ode To Self
Ode To Self is a simple range skincare brand that caters to Black women’s skin to alleviate dryness and hyperpigmentation. Made with ingredients that are top quality, effective, and balancing, Ode To Self’s products are designed to support women who are on a journey of rediscovery—and metaphysical recovery—of self.
Papa & Barkley
Looking for a way to ease his father’s debilitating back pain, Adam Grossman founded Papa & Barkley. The brand is made of a proud team of caregivers, scientists, and advocates and works with small farms in California. Committed to avoiding solvents and following a chemical-free infusion process, Papa & Barkley produces safe and reliable products from the whole plant.
Peet Rivko
Zero toxins, zero irritants: this is skincare for sensitive skin. Made with healing plant-based ingredients to calm and restore skin, Peet Rivko is free of harsh actives, fragrance, and well-known irritants like essential oils and floral extracts.
Plant Apothecary
PLANT Apothecary sets the standard in certified organic, eco-friendly self care—for your body and your mind. We use the highest-quality organic essential oils and other super-powered botanical ingredients to make highly effective, plant-based skincare—for those who demand the ultimate in clean, vegan, cruelty-free beauty and grooming.
Plant People
Plant People founders Gabe Kennedy and Hudson Gaines-Ross first met on a hike, where they quickly discovered a shared experience: both had suffered from serious spinal injuries and found themselves disillusioned by the pharmaceuticals they were offered for relief. The healing each searched for was found in the choice to follow a plant-based path, and that powerful decision is what led to Plant People's beginnings. All products are vegan, non-GMO, and gluten-free, as well as free from pesticides and herbicides.
Prima
After spending years working with natural products as the co-founder of The Honest Company, Christopher Gavigan joined forces with Jessica Assaf and Laurel Angelica-Myers to create Prima. With products that are good for you and for the planet, Prima is focused on promoting authentic wellbeing and balance. Thoughtfully grown on a family-owned farm, Prima products are produced under the supervision of the Oregon Department of Agriculture using a micro-encapsulation process to ensure the highest bioavailability. Everything from sourcing to extraction is done sustainably and all products are vegan and manufactured without soy or gluten.
Recess
In our overworked, overstimulated world, it’s important to find time to reset. That’s why Benjamin Witte founded Recess, a wellness brand with a line of refreshing sparkling water formulated for balance and clarity. With flavors like Blackberry Chai, Peach Ginger, and Pomegranate Hibiscus, each beverage contains broad spectrum CBD, American ginseng, and L-theanine for enhanced focus and a brighter mood.
Rosebud
In her late-twenties, Alexis Rosenbaum was in the midst of several life transitions, including selling her first business and relocating to a state far from the rest of her family. With the new changes came added stress, and her search for a balanced life felt never-ending. Eventually, she turned to plant-based remedies, but couldn’t find the transparent, high-quality product she really wanted. Rosebud began out of a desire to create exactly that, and each product is produced through close relationships with small US farms. With nothing sprayed on the plants and no additives, fillers, sweeteners, or preservatives, Rosebud wants relief to come naturally.
Saint Jane
Sustainably sourced and made in California, Saint Jane is a refreshing addition to skincare. Founded by Casey Georgeson, a beauty industry leader with past experience working in product development, the brand is elevating skincare by providing luxurious and effective products, without commonly-found toxins like sulfates and parabens. Soothing with botanicals like rosehip seed extract and shea butter, Saint Jane provides a calming radiance for all skin types.
Sigil
Harnessing the ethereal beauty of 100% natural plant oils, absolutes, and tinctures, Sigil’s premium gender-neutral fragrances are rooted in ancient perfumery techniques and infused with contemporary edge.
Skin Gym
Creating basics for authentic beauty, Skin Gym provides beauty tools and rollers for healthy, glowing skin. Based in Los Angeles, each product is cruelty-free and made without harsh chemicals for a natural take on skincare.
Soapply
Soapply believes in supporting health, the environment, and people everywhere. By sourcing purposeful ingredients, using sustainable packaging, and funding water and sanitation projects, Soapply is bringing transparency to the wellness industry.
Solara Suncare
More than just SPF, Solara creates suncare designed to boost skin’s barrier while protecting against the sun, blue light, and pollution. Powered by plants, each formula is vegan, responsibly sourced, and cruelty free as well as made without irritants and fillers and packaged with recyclable materials.
Sweet Reason
What if life was just a little bit easier? This question was what led Hilary McCain to start Sweet Reason, an infused sparkling water brand designed to help you slow down. With an MBA from Harvard Business School and a career spent in food and beverage strategy, McCain created the line with the goal of helping calm the mind and ease discomfort. Every beverage is sweetened naturally and made without sugars, sweeteners, or artificial ingredients.
Taza Ayurveda
Passionate about bringing authentic Ayurvedic products and practices to the US, co-founders Divya Viswanathan and Amy Engel founded Taza Ayurveda. The pair first met at Columbia Business School, and were inspired after Divya, who grew up in the tradition, found herself feeling much more balanced after she re-adopted some of the basic practices. Taza partners with two leading Ayurvedic institutions to formulate their products, using certified formulas and classic ingredients recognized by the Ayurvedic regulating body in India.
The Good Patch by La Mend
With an emphasis on reducing common ailments, The Good Patch by La Mend was founded by David Nicholson, Kelly Brock, and Betsey Scanlan. The brand works to provide discreet relief in the form of a patch, without dangerous additives like synthetic fragrances, sulfates, and parabens. Patches have a high bioavailability, work quickly, and last up to 12 hours.
Treaty
Healthy plants, healthy people, healthy planet. With a philosophy that embodies these elements, Treaty creates formulas designed to promote natural healing. With the belief that healing from nature should mean supporting the environment in return, Treaty uses organic ethanol extraction and partners with the Agroforegen Business Ecosystems to ensure sustainable sourcing and regenerative farming practices.
Vertly
Long-time advocates of the healing benefits of plant-based living, husband-and-wife duo Claudia Mata and Zander Gladish founded Vertly. What started with a study of herbalism quickly led to an indulgent skincare line with a therapeutic focus. Claudia and Zander believe in sourcing ingredients in the same way you would with food, as the way each is grown and processed matters. Handcrafted in Northern California in small batches, each product is consciously sourced and formulated using fresh herbs grown by local herbalists and farming collectives. Vertly also uses a slow-extraction process of about 3 weeks to a month in order to extract the most nutrients.
Victorine
Created by Victorine Deych, a New York City based scent designer certified in botanical perfumery and holistic nutrition, Victorine explores the outer boundaries of being through scent. A collection of organic, ethically-sourced scents, the brand works to awaken the senses through unique fragrance.
Vybes
Jonathan Eppers founded Vybes to help people relieve stress and find balance in the fast-paced world we live in. With the sheer number of things competing for our attention, it’s easy to feel the effects on our physical and emotional health. The Los Angeles-based brand has a line of refreshing beverages designed to keep you calm and collected, available in flavors like Blueberry Mint, Peach Ginger, and Burning Mandarin. Vybes is GMP-certified, and beverages are independently tested for purity and potency.
Wildflower
Founded in Vancouver in 2012, Wildflower began with the mission of inspiring people to follow a holistic way of life by connecting them to the healing power of nature’s remedies. Committed to core values of transparency, sustainability, and freedom, Wildflower is dedicated to creating safe, effective products. Every item they make is produced in the USA in GMP facilities, before being third-party lab tested for accurate labeling and quality assurance. Made with 100% plant-derived, natural ingredients like coconut oil, peppermint, and shea butter.
WTHN
Inspired to help others heal their bodies and relax their minds, Michelle Laviree and Shari Auth founded WTHN. Drawing from Traditional Chinese Medicine, the WTHN approach is to combine ancient wisdom with modern science to help you prevent, heal, and glow. Optimizing herbs, WTHN products work in a variety of ways, from reducing stress to boosting the immune system and endurance.
Wylde One
As a wellness blogger, Wylde-One founder Stephanie Park quickly discovered that much of what was on her shelves either took an elaborate amount of time to prepare, or included poorly sourced ingredients. The Brooklyn-based brand began out of a desire for transparency, and created functional foods that are simple and effective. Designed to help you feel, move, and think at your best, adaptogenic elixirs are focused on improving cognition and immunity, relieving stress and anxiety, and, above all, heightening daily wellness.
