While working in the skincare industry, NUORI founder Jasmi Bonnén became concerned about the long shelf life of skincare products on market. Although most cosmetics are designed to have a shelf life of two and a half years, Jasmi learned that the active ingredients in skincare products begin losing their beneficial qualities after just a few months, and that long shelf lives require the use of synthetic preservatives and additives. This prompted her to launch NUORI, a company that freshly blends all its products in small batches every 10-12 weeks, and invests in protective packaging to reduce exposure to light, air, mold, and bacteria. Each NUORI product is also 100% natural and free from parabens, synthetic preservatives, and stabilizers.

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