Trinity Mouzon Wofford on Superfoods and Self-Care

Trinity Mouzon Wofford is the Co-founder and CEO at Golde, a Brooklyn-born health and beauty brand. With her partner, Issey Kobori, she founded Golde in 2017 with the mission of bringing accessibility to the wellness industry via approachable products powered by superfoods. Since launching the brand at age 23, Trinity has been named one of Forbes 30 under 30 and most recently landed Golde on the shelves of Target stores across the country.

Tell us a little bit about your background and how Golde came to fruition.
I was pre-med in college, and knew I wanted to do something to make wellness more fun, easy, and accessible to all. Golde was born from my own experiences as a consumer in wellness, and I was feeling caught between this crunchy-granola stuff I'd grown up with in Upstate NY, and this next wave of offerings that felt really prestige. My partner and I created Golde to fill that gap!

What does “wellness” mean to you?
To me, wellness means feeling like my best self. What that looks like in practicality can be different every day! I'm a big proponent of doing super simple things that help you feel better, whether it's going for a walk around the block or having a laugh with a friend. Wellness is anything and everything that improves your mindset.

What self-care rituals do you practice daily?
I always make sure to create balance in my day however I can. Obviously there are lots of superfood lattes, but even just blocking out a lunch break is a great way to not get overwhelmed during the work day.

Who in your life has inspired or influenced Golde?
There have been a lot of influences on our journey over the past 5 years that we've been building. One of my biggest influences as I was getting started was my mom and her wellness journey. She has an autoimmune condition and saw a really big improvement in her symptoms when she leaned into a more holistically-balanced lifestyle. That was what really got me interested in wellness in the first place.

What traditions or teachings do products like Pure Matcha and the Original Turmeric Latte Blend draw from? What can we learn from those?
We are really proud to be working with superfoods with thousands of years of traditional practice behind them. Turmeric has been used in Ayurveda for its many benefits, and matcha is a traditional Japanese preparation of specialty green tea. I think it's really important for modern brands like Golde to honor those ingredients without ever claiming discovery or ownership. As a BIPOC-owned business, I think that comes a bit more naturally to us. My co-founder, Issey, is Japanese and of course wanted to make sure that we did matcha right. We want to extend that to any superfoods we work with.

There is a lack of representation and diversity within the wellness industry. Can you speak a bit about this from your perspective?
The lack of diversity in the wellness space was one of my main inspirations to launch Golde. As a young woman of color, I didn't feel myself being represented by the wellness industry, and I knew that this was something that we could bring to a broader audience. It's so important to include everyone in the conversation around superfoods and self-care — we don't need to highlight wellness as some sort of inaccessible luxury for a select few.

How would you like to see the industry grow and change?
I'm excited by the changes we've seen in the wellness industry just in the past 5 years, but of course there's always more progress to be made. I think continuing to see more diverse folks represented in our space is the most critical change.

What Golde achievement has meant the most to you and why?
There have a been a lot of special moments, but being able to grow a team of talented, passionate superfood enthusiasts is such an honor. It started out as just myself and my co-founder, and to now being building a community around our mission is more than we could have ever asked for.

What tips or advice would you give a Black entrepreneur who’s just getting started with their brand?
Stay true to your mission and keep the blinders on! You don't need to focus so much on whatever everyone else is doing. Come into this with your own perspective and your gut will lead you along the way.