This final week of June marks 50 years since the globe-shaking riots at the Stonewall Inn, a Greenwich Village gay bar that became the site for a days-long upheaval by the community against the police in defense of their right to exist as their authentic selves. The Stonewall Uprising catapulted the experiences and unique struggles of LGBTQ+ people into the wider public consciousness, and we owe the shape of our modern Pride celebrations to those events in 1969.
As an LGBTQ+-founded company based in New York City, it’s important we show our pride in a way that gives back to the community while celebrating #WorldPride2019. We chose to support Stonewall Community Foundation, a locally-based public foundation dedicated to positively impacting the LGBTQ+ community by supporting and funding over 100 nonprofits a year through grantmaking, scholarships, and local training programs. Among the top ten in the U.S. on issues of LGBTQ+ housing and homelessness, 59% of their competitive grants focus on the trans community.
We like to appeal to all the senses in our NoMad experiential wellness space, so we created a colorful moment for guests to interact with. After discovering their installation at nearby Madison Square Park, we partnered with florist East Olivia to add a Pride-inspired burst of color to Broadway and create a visual reminder to continually celebrate all things love and wellness.
A few floors above the parades, we hosted morning rooftop yoga sessions to celebrate Pride. This weekend, we dedicated our sessions to the energy and spirit of the historic occasion. Post-yoga and all day Sunday, June 30th, we will be cooling down with complimentary CBD-infused PLNT Blend beverages. Flavors to try include Pineapple + Chamomile, Tumeric + Ginger, and Mint + Matcha. We’ll also be giving away 50 Standard Dose Tinctures!
PLNT Blend and Standard Dose Tinctures available while supplies last.